SEO work depends on many variables such as the client’s industry, the level of competition or the goals to be achieved. These parameters have a huge influence on the actions to be taken and therefore on the amount to be paid by the customer. The best way to find out the cost of SEO for a website is to approach an agency and request a quote. However, through this article, you will be able to get a general idea of the cost of SEO.
What to plan for working with an SEO agency
SEO agencies work with both SMEs and large companies as well as very small businesses. Generally, for SEO work spanning 12 months, these agencies require a budget of 4,000 euros from small SMEs.
This amount rises to 10,000 euros for medium-sized businesses. While large companies are forced to spend thousands of euros per month. This can generate an invoice of more than 100,000 euros over a year.
For VSEs with a limited budget, SEO agencies offer more affordable services. This usually means giving them SEO fundamentals over a very short period of time. The price offered to them varies between 200 and 400 euros per month.
In addition to these prices, there are performance variables. It is simply a bonus that the client gives to the agency as soon as the objectives set in advance are achieved. For example, this may be an increase in the traffic recorded by the site.
In addition, it should be noted that by disbursing the previous sums, a company benefits from an audit on its referencing and from support in the implementation of the recommendations. It is therefore possible to benefit from an audit without any referencing. In this case, the sum to pay is around 2,500 euros.
The prices for an Adwords campaign
Of course, Adwords campaigns are part of the service offered by SEO agencies, but its price is often not taken into account in the various prices offered. It is, therefore, necessary to plan another budget to create, manage and monitor Adwords campaigns.
The budget to be planned for this must initially take into account the creation costs, but also those relating to the management of the campaign. To create an Adwords campaign, you must spend between 300 and 500 euros. This sum is to be paid in one go and gives access to the following services:
- Specification of the objectives to be followed in order to be visible on the first page of the research
- Market analysis and identification of the competition
- Defining the structure of the Google Ads account
- Setting up SEA campaigns and writing publications
- Choice of keywords and establishment of a bidding strategy.
Regarding management fees, it must be said that they are set according to the budget set for the entire campaign. When the latter costs less than 3000 euros, the management costs 400 euros per month. For a budget of 3,000 euros and 50,000 euros, the monthly pricing captures 7 to 15% of the budget. For a budget greater than 50,000 euros, the monthly pricing is limited to 7% of the budget.